Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration. But where do we start? This is a recurring theme here as businesses typically jump into Social Media without crafting a strategic plan rooted in goals and objectives. Nor do companies weigh the impact of engagement on the brand itself as social media champions, depending on the department in which they reside, typically monitor and engage in conversations that typically would lie outside of its domain. MarketingProfs conducted a survey of business-to-business (B2B) and business-to-consumer (B2C) marketers and the results are worth revisiting as they typify a basic view of the opportunities rife within the social Web. Examining these numbers and more importantly, the social media programs currently employed, will help us innovate and evolve. Successful Facebook Marketing Tactics